Experiences built around you, For you

The premium luxury hotel group has positioned itself as a choice perfect for business, leisure and group travellers. Bringing together the diverse brands in the Emaar portfolio, U By Emaar unlocks a world of opportunities to create memories and enjoy unique experiences while earning valuable Upoints. A loyalty programme designed around individuals, Upoints can be used to redeem against hotel stays, spa treatments, restaurant experiences and entertainment attractions. The four tiered programme allows members to progressively gain access to a world of privileges, presenting elevated experiences as they move up through each tier, and transforming every moment into a rewarding experience. Experience Dubai’s most rewarding loyalty programme.

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Tier Benefits

Earn and redeem your way into higher tiers to unlock greater benefits

As soon as you join

Dine
5% Savings on F&B
Earn Points Towards Free Dining
Access to Exclusive Member’s Only Dining Offers
Relax
5% Savings on Spa
Earn Points Towards Free Spa Treatments
Access to Exclusive Member’s Only Wellness Offers
Stay
Earn Points Towards Free Room Nights
Access to Exclusive Member’s Only Stay Offers
Digital Keys at select hotels
Shop
Earn Upoints on Shopping
Access to Exclusive Member’s Only Shopping Offers
Play
5% Savings at the Arabian Institute of Music
Earn Upoints Towards Free Leisure & Entertainment Activities
Access to Exclusive Members Only Play Offers
More
Access to partners’ services and benefits
Dedicated Customer Care

From 10 Nights or 10000 Tier Points

Dine
10% Savings on F&B (Emaar Hotels operated only) Excluding Lobby Lounge Address Downtown
Earn Points Towards Free Dining
Access to Exclusive Member’s Only Dining Offers
Relax
Earn Points Towards Free Spa Treatments
10% Savings on Spa (Emaar Hotels operated only)
Savings on Fitness (VEO) – TBC
Access to Exclusive Member’s Only Wellness Offers
Access to Exclusive Member’s Only Fitness Offers
Play
Earn Points Towards Free Tickets to Entertainment
Earn Points Towards Free Access to Attractions
Savings on Entertainment
Savings on Attractions
Stay
Earn Points Towards Free Room Nights
5% Savings on Hotel Stay (Emaar Hotels operated only)
Access to Exclusive Member’s Only Stay Offers
Late Checkout
Digital Keys*
Shop
Earn Upoints on Shopping
Access to Exclusive Member’s Only Shopping Offers
More
Partner Offers
Dedicated Member Support
Gift your Points

From 30 Nights or 30000 Tier Points

Dine
15% Savings on F&B (Emaar Hotels operated only ) Excluding Lobby Lounge Address Downtown
Earn Points Towards Free Dining
Access to Exclusive Member’s Only Dining Offers
Relax
Earn Points Towards Free Spa Treatments
15% Savings on Spa (Emaar Hotels operated only)
Savings on Fitness (VEO) – TBC
Access to Exclusive Member’s Only Wellness Offers
Access to Exclusive Member’s Only Fitness Offers
Stay
Earn Points Towards Free Room Nights
10% Savings on Hotel Stay (Emaar Hotels operated only)
Access to Exclusive Member’s Only Stay Offers
Late Checkout
Room Upgrade (Max 7 nights per year)
Digital Keys*
Play
Earn Points Towards Free Tickets to Entertainment
Earn Points Towards Free Access to Attractions
Savings on Entertainment
Savings on Attractions
Shop
Earn Upoints on Shopping
Access to Exclusive Member’s Only Shopping Offers
More
Surprise Rewards
Partner Offers
Dedicated Member Support
Gift your Points

From 40 Nights or 40,000 Tier Points

Dine
20% Savings on F&B (Emaar Hotels operated only ) Excluding Lobby Lounge Address Downtown
Earn Points Towards Free Dining
Access to Exclusive Member’s Only Dining Offers
Relax
Earn Points Towards Free Spa Treatments
20% Savings on Spa (Emaar Hotels operated only)
Savings on Fitness (VEO) – TBC
Access to Exclusive Member’s Only Wellness Offers
Access to Exclusive Member’s Only Fitness Offers
Stay
Earn Points Towards Free Room Nights
10% Savings on Hotel Stay (Emaar Hotels operated only)
Access to Exclusive Member’s Only Stay Offers
Late Checkout
Suite Upgrade (Max 7 nights per year)
Digital Keys*
Play
Earn Points Towards Free Tickets to Entertainment
Earn Points Towards Free Access to Attractions
Savings on Entertainment
Savings on Attractions
Shop
Earn Upoints on Shopping
Access to Exclusive Member’s Only Shopping Offers
More
Invitations to Exclusive Members Only Events
Surprise Rewards
Partner Offers
Dedicated Member Support
Silver Gift A Status
Gift your Points

Earn 1 Upoint for every AED 2 spent at participating Emaar Hospitality Outlets

Earn 1 Upoint for every AED 2 spent at participating Emaar Entertainment Venues

Earn 1 Upoint for every AED 20 spent at participating Emaar Malls

Dine
Savings on F&B (Emaar Hotels operated only ) Excluding Lobby Lounge Address Downtown
Earn Points Towards Free Dining
Access to Exclusive Member’s Only Dining Offers
Relax
Earn Points Towards Free Spa Treatments
Savings on Spa (Emaar Hotels operated only)
Savings on Fitness (VEO) – TBC
Access to Exclusive Member’s Only Wellness Offers
Access to Exclusive Member’s Only Fitness Offers
Stay
Earn Points Towards Free Room Nights
Savings on Hotel Stay (Emaar Hotels operated only)
Access to Exclusive Member’s Only Stay Offers
Late Checkout
Upgrade (Max 7 nights per year)
Digital Keys*
Shop
Earn Upoints on Shopping
Access to Exclusive Member’s Only Shopping Offers
Play
Earn Points Towards Free Tickets to Entertainment
Earn Points Towards Free Access to Attractions
Savings on Entertainment
Savings on Attractions
More
Invitations to Exclusive Members Only Events
Surprise Rewards
Partner Offers
Dedicated Member Support
Silver Gift A Status
Gift your Points

Black

As soon as you join

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Silver

From 10 Nights or 10000 Tier Points

 
10%
5%
 
 
 
 

Gold

From 30 Nights or 30000 Tier Points

15%
15%
10%
Room Upgrades
 
 

Platinum

From 40 Nights or 40,000 Tier Points

20%
20%
10%
Suite Upgrades

Earn 1 Upoint for every AED 2 spent at participating Emaar Hospitality Outlets

Earn 1 Upoint for every AED 2 spent at participating Emaar Entertainment Venues

Earn 1 Upoint for every AED 20 spent at participating Emaar Malls